SVEDKA - Printable Costumes

SVEDKA Vodka wanted to do something unique for their fans around Halloween. Built on the insight that our millennial target doesn’t just celebrate Halloween once, we wanted to support them during a whole ‘Halloweek’ of parties.

The fully digital campaign consisted of banner ads, enhanced banners, pre-roll, and various social media posts that all drove to our Printable Costume Video Catalog on YouTube.

Using YouTube Cards, the PDF’s of the Printable Costumes could be printed directly from the video. SVEDKA Vodka is rooted in cheeky humor and the costumes reflected that.

You’ll find fan favorites like: Resting Bitch Face, Blessed Emoji, and even Food Baby. Each costume is laid out as an 8.5x11 PDF, complete with instructions on how to put it together, and directions how to a make SVEDKA Vodka cocktail.

Simply click, print, tape and then wear your easy as ever, super-lazy, millennially unique SVEDKA Vodka Printable Costume.

SVEDKA Vodka wanted to do something unique for their fans around Halloween. Built on the insight that our millennial target doesn’t just celebrate Halloween once, we wanted to support them during a whole ‘Halloweek’ of parties.

The fully digital campaign consisted of banner ads, enhanced banners, pre-roll, and various social media posts that all drove to our Printable Costume Video Catalog on YouTube. Using YouTube Cards, the PDF’s of the Printable Costumes could be printed directly from the video. SVEDKA Vodka is rooted in cheeky humor and the costumes reflected that. You’ll find fan favorites like: Resting Bitch Face, Blessed Emoji, and even Food Baby. Each costume is laid out as an 8.5x11 PDF, complete with instructions on how to put it together, and directions how to a make SVEDKA Vodka cocktail.

Simply click, print, tape and then wear your easy as ever, super-lazy, millennially unique SVEDKA Vodka Printable Costume.

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Pre-Roll Video

SVEDKA’s hard working pre roll introduced Printable Costumes and drove our fans to our video catalogue.

YouTube Screenshot

YouTube Cards allowed fans to print out their new printable costumes directly from the video catalogue.

Printable Costumes PDF

PDF’s included instructions on how to assemble the costumes as well as an accompanying cocktail.

Facebook Posts

Social posts showed the Printable Costumes in mannequin populated party scenes and led SVEDKA fans to the video catalog on YouTube.

Instagram Lookbook

SVEDKA created a separate Instagram account that utilized the grid layout to showcase our printable costumes on mobile.

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TV

Hire Jim

Manager’s Office

The campaign included 2 spots that played on TV and cinema.

The campaign included 2 spots that played on TV and cinema.